USA| I Love the World | |
|---|---|
| Client: | Discovery Channel |
| Product: | Discovery Channel |
| Agency: | 72andSunny |
| Directed by | James Rouse |
| Production company: | Outsider |
| Produced by | Jeremy Barrett |
| Starring | Various See Cast |
| Music by | Brian Chapman & Beacon Street Studios |
| Release date(s) | April 9, 2008 (online) |
| Running time | 61 seconds |
| Country | USA |
| Language | English |
I Love the World, also known as I Love the Whole World, is an advertising campaign launched by Discovery Channel in 2008 in promotion of their new tagline: "The World is Just... Awesome". [1] The song used in the ad is a re-writing of a traditional camping song known as I Love the Mountains or I Love the Flowers, depending on the lyrics, with a distinctive chorus of "boom-de-ah-da, boom-de-ah-da". [2]
Contents |
The cast and visuals of the ad are numerous, as it features many hosts and famous scenes/locations from various Discovery Channel shows.[3] There are also several alternate versions of the commercial where some visuals were replaced; the new visuals in those versions are indicated.
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies |
|
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the oceans | A surfer paddling out |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | A deep sea sub with James Cameron and a cirrate octopus |
| Boom-de-ah-da, boom-de-ah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons) | |
| A construction catching Machowicz's fire | |
| I love tornadoes | Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein) |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| A man BASE jumping into the Cave of Swallows (Planet Earth). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its sights and sounds | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love tornadoes | Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein) |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world It's such a brilliant place |
A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
An alternate version was commissioned for CTVgm-based Discovery Channel, with clips representing series appearing exclusively on that network replacing generic clips and clips for shows exclusive to the American version.
| Lyric | Visual shown |
|---|---|
| (Dialogue) Astronaut 1: It never gets old, huh? Astronaut 2: Nope. Astronaut 1: It kinda makes you want to... Astronaut 2: Break into song? Astronaut 1: Yep. |
Two astronauts on a space walk |
| I love the mountains, I love the clear blue skies |
|
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Les Stroud with a camera lying in a desert (Survivorman) |
| And all its sights and sounds | A shot of the Hong Kong skyline at night |
| Boom-de-ah-da, boom-de-ah-da (twice) | Alaskan crab fishermen (Deadliest Catch) |
| An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) | |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love real dirty things | Mike Rowe in a sewer with rats (Dirty Jobs) |
| I love to go fast | A man in a land speed record breaking vehicle |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A temple of Buddhist monks; in alternate versions, a space shuttle launch |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da (twice) | A Dilated Peoples concert |
| Richard Machowicz firing a Milkor MGL grenade launcher (Future Weapons) | |
| A construction catching Machowicz's fire | |
| I love tornadoes | Josh Bernstein standing in front of a tornado (Into The Unknown With Josh Bernstein) |
| I love arachnids | Bear Grylls examining a tarantula (Man vs. Wild) |
| I love hot magma | A man in a fire proximity suit next to a lava flow |
| I love the giant squids | A humboldt squid |
| I love the whole world It's such a brilliant place |
A group of people in a car, followed by Adam Growe standing outside a cab in Toronto (Cash Cab); in alternate versions, the contestants are not seen, and Growe is sitting on top of his cab at the Toronto night sky. |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| Stephen Hawking in a lecture hall (through his voice synthesizer); in alternate versions, a climber on Mount Everest flashing a V sign (Everest: Beyond the Limit), although Hawking's synthesizer is still heard | |
| Andrew Younghusband smashing a car window with a rock (Canada's Worst Driver). | |
| The two astronauts from the beginning floating in space. | |
| "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
| Lyric | Visual shown |
|---|---|
| I love the mountains, I love the clear blue skies |
Two astronauts on a space walk |
| I love big bridges | A shot of the Millau Viaduct bridge |
| I love when great whites fly | A great white shark jumping out of the ocean in an attack (Shark Week) |
| I love the whole world | Bear Grylls with an emperor scorpion on his shoulder (Man vs. Wild) |
| And all its craziness | Ryan Stock locked in a crossface submission hold (Guinea Pig) |
| Boom-de-ah-da, boom-de-ah-da | Alaskan crab fishermen (Deadliest Catch) |
| Andrew Younghusband atop a pile of cars at the Driver Rehabilitation Centre (Canada's Worst Driver) | |
| Boom-de-ah-da, boom-de-ah-da | An African tribe dancing, with one getting near the camera (Going Tribal/Last Man Standing) |
| I love to try stuff | Adam Savage setting Jamie Hyneman's arm on fire (MythBusters) |
| I love real dirty things | Mike Rowe in a sewer with rats and then splattering mud on the camera (Dirty Jobs) |
| I love the planet | Jay Ingram (Daily Planet), standing on the ocean coast, followed by a meteor shooting around a planet (Race to Mars) |
| I love Egyptian kings | A scientist examining an Egyptian mummy |
| I love the whole world | A collection of people on a beach watching fireworks; in alternate versions, Adam Growe (Cash Cab) atop his cab, staring at the Toronto night sky. |
| It's such a brilliant place | A collection of people on a beach watching fireworks |
| Boom-de-ah-da, boom-de-ah-da (repeating until fade) | "The World is Just Awesome" appears on the screen, then the Discovery Channel logo appears |
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