United StatesCoca-Cola Vanilla Zero
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| Type | Diet Cola |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 2005 |
| Variants | Coca-Cola Cherry Zero Coca-Cola Vanilla Zero |
| Related products | Coca-Cola, Coca-Cola Cherry, Tab, Coca-Cola C2, Diet Coke and Pepsi One |
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. It is marketed as having zero sugar,[1] except in United States and Canada, where it is marketed as having zero calories.[2]
Coke Zero's formulation is intended to be a calorie-free alternative to Coca-Cola Classic.
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Coke Zero's stated ingredients vary in different markets:
| Ingredient Name | Australia; New Zealand |
United States; Canada |
Greece; | Latvia; Germany; Lithuania; Estonia; Poland |
Austria | Spain | United Kingdom; Ireland |
Norway; Finland; Denmark; Sweden |
Belgium; Netherlands |
Ecuador; Bolivia; Brazil; Colombia Costa Rica |
France | Mexico; Chile; Argentina[3] |
Hong Kong | Taiwan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Carbonated water | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Color | E150d[4] | Caramel | Caramel | E150d[4] | Caramel | E150d[4] | E150d[4] | E150d[4] | E150d[4] | E150d[4] | Caramel (E150d[4]) | E150d[4] | E150d[4] | Caramel |
| Acesulfame potassium | Yes | Yes | Yes | Yes | Yes | As E-950 | Yes | Yes | Yes | Yes | Yes | Yes | As E-950 | Yes |
| Aspartame | Yes | Yes[5] | Yes[5] | Yes | Yes[5] | As E-951 | Yes[5] | Yes[5] | Yes[5] | Yes[5] | Yes[5] | Yes[5] | As E-951 | Yes |
| Caffeine[6] | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Phosphoric acid | Yes | Yes | Yes | Yes | As E-338 | Yes | As E-338 | As E-338 | As E-338 | Yes | Yes | As E-338 | Yes | |
| Potassium benzoate | Yes | |||||||||||||
| Potassium citrate | Yes | |||||||||||||
| Sodium benzoate | Yes | Yes | As E-211 | As E-211 | Yes | Yes | As E-211 | Yes | ||||||
| Sodium citrate | Yes | Yes | Yes | Yes | As E-331 | As E-331 | As E-331 | As E-331 | As E-331 | Yes | Yes | As E-331 | Yes | |
| Sodium cyclamate | Yes | Yes | Yes | As E-952 | ||||||||||
| Flavor | Yes | Natural flavors | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Herbal extracts | Yes | Yes | Yes |
| Calories per 100 ml (3.4 US fl. oz.)[7] | 0.3 kcal | 0 kcal | 0 kcal | 0 kcal | 0.3 kcal | 0 kcal | 0.5 kcal | 0.3 kcal | 0 kcal | 0 kcal | 0.3 kcal | 0 kcal | 0 kcal | 0 kcal |
Coca-Cola Cherry Zero is a cherry-flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut. The official debut of Coca-Cola Cherry Zero occurred on February 7, 2007, at New York City's Fashion Week.[8] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[9]
Coca-Cola has not stated if or when the expansion of the flavored variations of Zero to the rest of the world might occur.
Coke Zero is currently sold in:
Coke Zero was Coca-Cola's biggest product launch in 22 years. It is primarily marketed towards young adult males. [17]
The campaign was to attract male adults to drink the sugar free product of Coca Cola. The launch started in Norway, on Monday October 2, 2006[18]
In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[19] U.S marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities they were considering suing their coworkers for "taste infringement".[19]
In Australia, the product was promoted by a fake front group[20]; the campaign included outdoor graffiti and online spamming that mentioned a fake blog). Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[21] to comment on the ethics of Coke's activities.[22]
In the UK, Girls Aloud singer Cheryl Cole was signed up to launch the product in a campaign aimed at young men.[23] A television advertisement was broadcast, featuring a group of men marching through a city saying "Why can't all the good things in life come without downsides?", ending with a huge banner being rolled down a building, reminiscent of a scene from the German film Good Bye Lenin! (The same TV ad has been used in some other markets, like Croatia or Belgium.)
In Finland, Coca-Cola called off the Zero marketing campaign on Internet due to its sexist implications. The campaign was deemed to objectify women as sex objects and hence endorse discriminatory attitudes toward women.[24]
In January 2007, the campaign started in Argentina, with the taglines "Coca-Cola Zero, el sabor que nadie esperaba" (Coca-Cola Zero, the flavor nobody expected) and "El mismo sabor de siempre, zero azúcar" (The same taste as always, zero sugar). This same tagline was used in Brazil in the same month, but the product was only available in Porto Alegre, Rio Grande do Sul and progressive launched all over the country. Months before the actual launch of Coca Cola Zero in Bolivia, posters and TV spots announced an "unknown" product with the words "Zero azúcar, con el sabor de siempre. ¿Qué será?" (Zero sugar, with the same taste as always. What could it be?). In the background one could notice the typical shape of a Coca Cola bottle, giving a hint about the upcoming product.
On January 15, 2007, television commercials for Zero appeared in Denmark and the product can be found in local stores. Coke Zero launched in Ireland on February 8, 2007, with Girls Aloud singer Sarah Harding as the face of the brand, much like her bandmate Cheryl Cole was in the UK.
In the UK some Coke Zero advertising alluded to Pepsi Max, leading to a robust counter-campaign by Pepsi directly extolling the virtues of the concept of "maximum" over that of "zero."
In Canada, and possibly other markets, the "Anatomy Commercials" feature an eyeball with French accent, and two tongues with British accents. There are several commercials, one of them, the tongues call the eyeball a 'big fat liar', and the eyeball gasps in shock. Another, they argue, and "Brain" comes, and tells them 'if you two don't get along, I'm going to make you eat dirt, and you'll have to wear the onion sombrero; All. Day. Long. Señor." Yet another, a finger says he'll "decide it", and rubs against the ridges, and says "the bottle feels like Coke.", then proceeds to have the Eyeball 'pull' him, and flatulate (pass gas) in the direction of the tongues who say 'absolutely delicious.'[25] An online game called "Coke Zero Dance Hero" based on the Anatomy Commercials was launched on iCoke.ca in Dec 2008 [26]
Due to the release of the 22nd James Bond movie, Quantum Of Solace, Coca-Cola became part of an advertising campaign for the movie. For a short time around the release of the movie, Coke Zero is to be renamed Coke Zero Zero Seven. The commercial for this featured an instrumental version of the new Bond song "Another Way to Die" by Jack White and Alicia Keys.
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The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customised version of it). Some details have varied from country to country. The British logo, for example, has the "o" taking a spiral form. In the U.S., the letters decline in weight over the course of the word. In Japan, the logo text is presented in solid white rather than red with a white trim.
The U.S. and Canada also appear to be the only countries in which the logo originally had a white background, with a black "zero". This was the face of the drink from its inception until late 2006, when a holiday theme triggered the switch. The black color was kept on 2-liter bottles into 2007, and was introduced on cans as the new year began. This further diminished the confusion there was between Diet Coke and Coke Zero having a similar white logo with black letters. Twenty-ounce (591 ml) bottles remained white for some time afterwards, but black labels began to be phased in in late February shortly after the launch of Cherry Coke Zero.
In Norway the Brewery Ringnes claims that Bryggeriforeningen owns the right to the Zero name. The Zero name was used on a non alcoholic beverage from 1972 to 1996.[27]
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