William W. Douglas, CFO
Other Soft Drinks
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| Type | Public (NYSE: CCE) |
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| Founded | 1986 |
| Headquarters | Atlanta, Georgia, USA |
| Key people | John Brock (CEO), Chairman and CEO William W. Douglas, CFO |
| Industry | Beverages |
| Products | The Coca-Cola Company Products Other Soft Drinks |
| Revenue | ▲$20.936 billion USD (2007) |
| Operating income | ▲$1.470 billion USD (2007) |
| Net income | ▲$711 millon USD (2007) |
| Employees | 73,000 (2007) |
| Website | www.cokecce.com |
Coca-Cola Enterprises NYSE: CCE is the world's largest marketer, producer, and distributor of Coca-Cola products. It is the anchor bottler for North America and Western Europe. The company operates in 46 of the 50 states in the United States and most of Canada, encompassing approximately 81 percent of the North American population. In addition, it is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco, and The Netherlands. [1] The primary areas under the control of other bottlers include most of the mountain west, most parts of the south, northern New England, Alaska, and the Canadian Arctic.
The company is the world’s largest bottler of Coca-Cola products, including Coca-Cola, Diet Coke, Coke Zero, Sprite, Dasani, Fanta, vitaminwater, smartwater and Fuze. In some areas, the company also distributes beverages made by other companies, including Dr Pepper, Campbell's V8 beverages and Rockstar Energy Drink.
The company was founded in 1986 with the purpose of consolidating the many independent bottling groups in the Coca-Cola System. Previously independent businesses in small geographic areas, generally a central city or town and its hinterland, bottled Coca-Cola products and distributed these to stores. The Coca-Cola Company began to buy up these bottlers in 1980 and then spun this function off to anchor bottlers in various parts of the world.
Today the company is 36% owned by the Coca-Cola Company, while the remaining interest is floated on the stock market. Coca-Cola Enterprises is headquartered in Atlanta, Georgia but is separate from The Coca-Cola Company.
In 2007, the company distributed more than 2 billion physical cases products. A physical case is 192 ounces, or 24 standard servings. This represents about 18% of the total Coca-Cola production of Coca-Cola worldwide.
Globally, the company operates 440 facilities, 55,000 vehicles, and 2.4 million coolers, vending machines, and beverage dispensers.
Some production facilities are located in Canada (Brampton, Ontario), The Netherlands (Dongen), Belgium (Antwerp, Ghent and Chaudfontaine (mineral water only)), France (Socx, Grigny, Clamart, Les Pennes-Mirabeau and Castanet-Tolosan), and the UK (Wakefield, Sidcup, Milton Keynes, Edmonton, East Kilbride and Colwall).
Similar anchor bottlers are the south Pacific area's Coca-Cola Amatil, eastern Europe's Coca-Cola Hellenic, and Latin America's Coca-Cola FEMSA.
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Corporate Responsibility and Sustainability is embedded into the business planning process at Coca-Cola Enterprises.
In 2005, Coca-Cola Enterprises formed a Corporate Responsibility and Sustainability (CRS) Council, a group of cross-functional internal leaders responsible for making recommendations on issues of corporate responsibility and sustainability to the company's CEO and Board of Directors. That year, Coca-Cola Enterprises' Great Britain operations released the first-ever Coca-Cola system CRS publication.
In 2006, the company produced its first company-wide CRS review, and also published Coca-Cola system CRS publications in Belgium, France, and The Netherlands.
In March 2007, CEO John Brock signed the United Nations Global Compact on behalf of the company.[2] Later that year, CCE releases its 2006 Corporate Responsibility and Sustainability report. By using the Global Reporting Initiative G3’s guidelines, the report goes on to earn the 2007 Golden Peacock Award for Corporate Social Responsibility Reporting by the World Council for Corporate Governance and the Centre for Sustainability and Excellence[3] and the 2008 Corporate Reporting Award for Creativity in Communications from CorporateRegister.com[4].
In June 2007, the company also hosted its first Global CRS Summit, where more than 120 senior leaders from different functional areas and geographies met with key stakeholders and thought leaders to establish goals and focus areas to help the company measure its progress. The focus areas are water stewardship, energy conservation/climate change, sustainable packaging/recycling, product portfolio/well-being, and diverse and inclusive culture.
In November 2007, Coca-Cola Enterprises launched Coca-Cola Recycling, a wholly-owned subsidiary, to recover and recycle 100 percent of the packaging materials produced and used by the Coca-Cola system in North America.
Also in 2007, the company produced its first Environmental Update in Canada, measured its carbon footprint in Great Britain, and announced a collaboration with the Carbon Trust to understand the full carbon footprint of some products in Great Britain.[5]
The company also began deploying hybrid-electric trucks, putting 20 model GVW 33000 trucks on the road in 2007. The company followed that up with 120 more in 2008, making theirs the largest heavy-duty hybrid-electric truck fleet in North America.